New Arrivals

The invincible About Friends team is getting bigger: With the Tiny Friends children's backpacks now even your littlest ones can have a wonderful co...

The invincible About Friends team is getting bigger: With the Tiny Friends children's backpacks now even your littlest ones can have a wonderful co...

Peekaboo it's time to eat! Raffi peeks out from the cute and practical silicone bowl ready to make mealtime an extra fun time of the day. With a gr...

Peekaboo it's time to eat! Raffi peeks out from the cute and practical silicone bowl ready to make mealtime an extra fun time of the day. With a gr...

Cuddle up with Raffi, Elphee and Croco - the super soft and very lovable giraffe, elephant and crocodile. A true friend that likes to hug, keep you...

Let little fingers and eyes explore the sweet activity spiral in soft grey tones and gold details.Soft Elphee will thrill you with soft touches and...

Tiny ones can lay comfortably on the soft pufferfish-shaped play mat and have fun with the Sea friends and the many sensory activities and stimulat...

Hang the toys in 13 different positions on the arches. Croco will crackle when touched, Elphee rattles, the little mirror will smile back and the b...

It’s never too early to start having fun with DIY recipes… This Bath Bomb Maker will keep little monsters happily busy and ready to get clean! Vega...

Nail Polish Colour Maker is about creating a kids polish in a breeze! Water-based, vegan, cruelty free and super-funny! Nail Polish Maker provides ...

Copper Pearl Blankets are designed to create the perfect swaddle. Made of premium knit, these soft blankets are lightweight and breathable, meaning...

Copper Pearl Blankets are designed to create the perfect swaddle. Made of premium knit, these soft blankets are lightweight and breathable, meaning...

Copper Pearl Blankets are designed to create the perfect swaddle. Made of premium knit, these soft blankets are lightweight and breathable, meaning...

Copper Pearl Blankets are designed to create the perfect swaddle. Made of premium knit, these soft blankets are lightweight and breathable, meaning...

Cuddle  up with Raffi, Elphant and Croco - the super soft  friend that likes to hug, keep your deerest secrets safe and never leave your side.   M...

They will stick by you no matter what. This cuddly soft toy will quickly become your new best friend. Once you are friends, you are friends forever...

Materials: 100% cotton  No preservative additives Usage: washing kids hand, face, and around the mouth changing baby diapers use as a disposable ...

100% cotton hygienic buds. Natural, suitable for newborns cotton buds with different tips and a paper stick. Special pen-shaped safe for babies. ...

Description Perfect for active kids on the go, the sports spout bottle - blue slate offers no-fuss easy flow drinking in our unique ergonomic tri...

What's in the box: 1 x K-MOM Zero-Dust Feeding bottle Cleanser(Green Olive) 400ml- Acquired eco-friendly certificate from Ministry of Environment- ...

The new travel bib still gives parents the things they love: being able to feed on the go without having to carry around zip lock bags for messy bi...

Our award winning bowl + straw now served up in 5 delicious new flavours! Our unique bowl has mealtime sorted, whatever’s on the menu. Soup and cer...

Elodie Details’ Snuggle Pals are made exclusively with natural cotton fibers and attention to decorative little details. They are compassionate com...

Elodie Details’ Baby Bibs are fast becoming a favourite with many parents. With their Oeko-Tex certified quick-dry material, perfectly smooth fit a...