New Arrivals

Doctor invented and recommended. Made in Sweden, NoseFrida is your go-to natural, hygienic baby booger buster. It’s totally safe (for parents AND ...

  The right dose for baby, an extra dose of sanity for parents. MediFrida delivers the full dose through a soft, familiar pacifier that sends medic...

Prevent resting itch face and kick dry skin, cradle cap + eczema to the curb! DermaFrida the SkinSoother is a baby spa in the palm of your hand, ke...

Serve up mealtime fun in this adorable dish featuring two of the most beloved characters of all time. The Silicone Grip Dish is a must-have for bab...

  Babyfied Apparel Anti-Blue Light Screen Glasses help protect your child's eyes from potentially harmful blue light emitted by digital devices suc...

  Babyfied Apparel Anti-Blue Light Screen Glasses help protect your child's eyes from potentially harmful blue light emitted by digital devices suc...

  Three times the coverage! Made from Bumkins' lightweight, easy wipe, machine washable waterproof fabric, SuperBibs are both comfortable and durab...

Our trendy "slouchy fit" cold weather beanie hat and gloves set includes a double layer jacquard hat and pair of full-finger gloves in a comfort st...

Our trendy "slouchy fit" cold weather beanie hat and gloves set includes a double layer jacquard hat and pair of full-finger gloves in a comfort st...

Our trendy "slouchy fit" cold weather beanie hat and gloves set includes a double layer jacquard hat and pair of full-finger gloves in a comfort st...

Our trendy "slouchy fit" cold weather beanie hat and gloves set includes a double layer jacquard hat and pair of full-finger gloves in a comfort st...

Let your little one's imagination soar with our adorable knitted toques featuring a crew of delightful characters. Whimsical details such as monste...

Let your little one's imagination soar with our adorable knitted toques featuring a crew of delightful characters. Whimsical details such as monste...

Let your little one's imagination soar with our adorable knitted toques featuring a crew of delightful characters. Whimsical details such as monste...

Let your little one's imagination soar with our adorable knitted toques featuring a crew of delightful characters. Whimsical details such as monste...

Let your little one's imagination soar with our adorable knitted toques featuring a crew of delightful characters. Whimsical details such as monste...

 Let your little one's imagination soar with our adorable knitted toques featuring a crew of delightful characters. Whimsical details such as monst...